Rodgers promoted in CBAA


Special to Atmore News

ARLINGTON, Texas – The Cotton Bowl Athletic Association (CBAA), which oversees the Goodyear Cotton Bowl Classic, and Cotton Bowl Foundation, announces three recent staff promotions one of which is Atmore native Scottie Rodgers to Vice President of Communications. The other promotions are Amy Scott to Chief of Staff and Kelly Newell to Chief Experience Officer.
Rodgers steps up to the title of Vice President of Communications on the heels of joining the CBAA staff in 2020. A member of the senior staff, Rodgers continues to oversee media operations for the Goodyear Cotton Bowl Classic and the press box operations for all college games at AT&T Stadium, implement strategic communications objectives and lead the social media strategy and execution with emphasis on digital marketing for the Classic and Cotton Bowl Foundation. The 2025 CFP Semifinal at the 89th Classic is set to be his 26th to work and fifth as a member of the CBAA staff.
“Amy, Kelly and Scottie have each impacted our office and our game in so many positive ways and have been key catalysts behind what we do as a leader in creating one of the premier postseason experiences in college football,” CBAA President / Chief Executive Officer Rick Baker said. “Amy, Kelly and Scottie deserve this recognition and we are so proud to have them as a part of our Cotton Bowl family.”